Course Modules

1. Introduction to the Film Industry and Film Business

2. Film Financing Strategies and Practices

3. Film Distributions; Strategies and the evolving landscape 

4. Film Marketing; Strategies for Audience Engagement and Commercial success 

Course Structure

1. 4 weeks/16 hours (Virtual Classes)

2. 2 Months/100 hours of Mentorship/Internship

3. Online Examination for a Canadian Certificate 

4. Post Course 6 months Film Business Advisory Support  

5. Fee: N150,000 for Nigerian Resident and $200 for Non-Nigerian Resident 

Breakdown of the Modules

Module 1: Introduction to the Film Industry and Film Business

• Historical Foundations and Global Entertainment Significance: This module will trace the evolution of the film industry, examining its emergence as a dominant force in global entertainment. We will analyze the social, cultural, and technological factors that have shaped its development and ongoing influence narrowing it down to Nollywood.

• The Interplay of Creativity and Commerce: This module will delve into the intricate ecosystem of film business. Students will gain a comprehensive understanding of the key players, including studios, production companies, distributors, and talent agencies. We will explore the complex interplay between artistic vision and financial realities in filmmaking.

• Navigating the Film Industry Landscape: This module will provide a foundational framework for understanding the film industry's complexities. Students will be introduced to the various sectors and their interconnectedness, laying the groundwork for further exploration in subsequent modules.

Module 2: Film Financing Strategies and Practices

• Demystifying Film Finance: This module will unpack the intricacies of film financing, exploring traditional models like studio financing alongside innovative funding strategies such as crowdfunding and independent equity investment. We will delve into the decision-making processes of financiers and the factors influencing their risk assessments.

• Budgeting and Resource Management: This module will equip students with a critical understanding of film budgeting principles. We will analyze the various cost components of film production and explore strategies for resource allocation and risk management. Case studies will be employed to demonstrate the application of budgeting principles in real-world scenarios.

• Securing Financial Support: This module will explore the diverse approaches to film financing. We will investigate the roles of different funding sources, from private investors and film funds to government grants and international co-productions. Students will analyze case studies to understand the challenges and successes in securing financial support for film projects.

Module 3: Film Distribution: Strategies and Evolving Landscape

• Distribution Networks and Audience Reach: This module will delve into the dynamic world of film distribution. We will explore the intricate networks employed to deliver films to audiences worldwide, examining the role of theatrical releases, film festivals, and various digital platforms. Students will analyze the strategies employed to maximize film reach and profitability.

• The Impact of Technological Disruption: This module will examine how evolving distribution models and emerging technologies are impacting the film industry. Students will explore the rise of streaming services, digital distribution platforms, and their influence on traditional distribution paradigms.

• Case Studies and Industry Trends: This module will provide students with a deeper understanding of the contemporary film distribution landscape. Real-world case studies will be employed to analyze the impact of various distribution strategies and the ongoing evolution of the film distribution ecosystem.

Module 4: Film Marketing: Strategies for Audience Engagement and Commercial Success

• The Art and Science of Film Marketing: This module will explore the multifaceted world of film marketing. We will analyze the strategies and techniques employed to generate audience interest and drive box office success. Students will gain insight into the use of branding, advertising, and promotional campaigns in shaping audience perceptions and creating buzz around film releases.

• The Symbiotic Relationship Between Marketing and Distribution: This module will investigate the symbiotic relationship between marketing and distribution. Students will explore how these two functions work together to optimize the commercial prospects of film projects, examining the strategies for maximizing film visibility and profitability.

• Case Studies and Industry Best Practices: Drawing on real-world case studies, students will analyze successful film marketing campaigns and industry best practices. This will provide a foundation for critically evaluating and developing effective marketing strategies for various film projects.

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Course Modules

1. Introduction to Media Industry and TV Program Production.

2. TV Program Business

3. Leveraging TV Program Influence to Expand Revenue Streams 

4. Monetizing Online TV Program

Course Structure

1. 4 weeks/16 hours (Virtual Classes)

2. 2 Months/100 hours of Mentorship/Internship

3. Online Examination for a Canadian Certificate 

4. Post Course 6 months TV Program Business Advisory Support 

5. Fee: N150,000 for Nigerian Resident and $200 for Non-Nigerian Resident  

Breakdown of the Modules

Module 1: Introduction to Media Industry and TV Program Production

• Understanding the Media Landscape: Unravel the structure of the media industry, various media platforms, and their role in TV program production.

• From Idea to Airwaves: Explore the different stages of TV program production, from development and pitching to filming and post-production.

• Key Players & Their Roles: Identify the essential roles involved in TV program production, from producers and directors to writers and network executives.

Module 2: TV Program Business

• Network Insights: Gain insights into the inner workings of television networks, including programming decisions, development deals, and distribution strategies for TV programs.

• Financing Your Program: Explore the different funding models used in TV program production, from studio financing to pitching to investors.

• Talent Management: Learn about talent management, contracts, and the legalities of working with actors, writers, and directors in the TV program business.

Module 3: Leveraging TV Program Influence to Expand Revenue Streams

• Building Your Program's Brand: Explore strategies to build a strong brand around your TV program, fostering audience loyalty and creating opportunities for expansion.

• Monetization Beyond Broadcasting: Discover ways to leverage your program's popularity to generate additional income streams, such as merchandise, licensing deals, and live events.

• The Power of Your Audience: Learn how to cultivate a loyal fanbase that can drive engagement, support future projects, and contribute to your overall success in the TV program business.

Module 4: Monetizing Online TV Programs

• Subscription Models for Success: Dive into the world of subscription-based streaming services and understand how to build a model that works for your online TV program.

• Advertising Strategies: Explore various advertising models used in online TV, including ad placements, sponsorships, and product integrations.

• Thriving in the Digital Space: Learn how to navigate the digital landscape for online TV programs, including platform optimization and audience targeting methods.

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